Facebook Personas:

Mary 41, Mary is a mother of 4 kids from ages 13-7 who works full time and doesn't have the time on her own to coach and help her children develop in the sport of basketball like she would like them to. Her kids love basketball but she is always so busy it is hard to find a gym that will take her kids and allow her to leave and run errands while the kids play and improve on their skills without her having to be present providing adult supervision.

Jameson 17, plays high school basketball for his local high school but has recently found that if he wishes to continue playing the sport he loves he needs to dedicate more time and make it a passion. He struggles to push himself to get better and thinks he would do better in a group environment where other kids would be pushing themselves to get better at the same time they improve individual skills.

George 47, Has been coaching his son and sons friends for the past 3 years but doesn't have the time to keep running practices for them during the week. He wants to still have the ability to coach his son and his sons friends but is only able to find time once a week to coach them, he is looking for someone or somewhere to take his kids and help them develop while he continues doing what he needs to durning the week.

What do parents want their kids to do if they sign them up? (improve, learn, progress)
What does our gym offer that others might not? (Passionate coaches? Do they want to be there or are they doing it for the money?)

Who is the audience? The audience is extremely broad, anyone with children from 1st grade to 11th grade who want their kids improving basketball skills.

Our strategy is simple at the House of Hoops. We are looking to create winners, not only on the court but also off of it. We focus on each kid individually and also look at them in groups to help each player and team succeed. Our coaches want to win as badly as anyone but at the same time we realize that at this point in kids careers it is just as important if not more important that the kids learn to love the game of basketball and not get caught up in winning and losing.